FaZe Clan has partnered sports brand Kappa and social media agency 433 to launch real-life versions of its FIFA 21 digital football kit
Esports organization FaZe Clan will be bringing out real-life versions of its FIFA 21 digital football kit, in association with sportswear brand Kappa and social media agency 433. The merchandise will be exclusively available on FaZe’s online store starting today.
FaZe Clan kit a hit among FIFA fans
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- North American esports rganization Fa Clan has partne d with sportswear brand Kappa and social media agency 433 to c ate al-life versions f its FIFA 21 digital football kit. Photo c dit: Fa Clan. RELATED: Fa Clan appoints Amit Bajaj as Chief Financial Officer. The Fa Clan FGS 21 Kit s riginally leased in FIFA 21 last December as part f the FGS esports team vanity collection.
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FaZe launched its FaZe Clan FGS 21 kit initially in December last year. It formed part of its esports team vanity collection and became an instant fan-favourite.
This has prompted the Esports entity to re-launch fresh versions of its FIFA kitthis month. What makes the current launch special is that this is the first time FaZe Clan has released a physical product parallel to a virtual release.
’21 FaZe Clan kit, from FIFA to you.
Available tomorrow at 12pm Pacific, only on https://t.co/6GfK7YqF1xpic.twitter.com/gVjIM4jg6k
Which home and away shirts are the best looking in FIFA 21 and how can you stand out from your rivals in FIFA Ultimate Team? FIFA 21 best kits: The 30 coolest jerseys for FIFA Ultimate Team.
— FaZe Clan (@FaZeClan) February 22, 2021
Undisputed 5 full movie. Kappa’s association with FaZe Clan dates back a couple of years as a proven brand of choice. The sportswear marque first partnered with FaZe in 2019. It created a thirteen-piece merchandise collection and a pop-up store in Los Angeles.
FaZe clan kit product details
The limited-edition kit includes a football jersey and shorts. It will feature Kappa’s logo plus the number four on the right sleeve to represent 433.
Both the shorts and Jersey can be bought separately from FaZe Clan’s shop with both items together pricing at $120.
FaZe & FIFA’s association
FaZe Clan’s latest merchandise launch is an indication of the Esports entity’s eagerness to attach itself to FIFA and football’s global fan base. This joint initiative, alongside its recent collaborations with Manchester City, have been both esports and football-focused.
FaZe seems to have clearly identified a key mainstream market and is using commercial activities to enhance its own brand. FIFA fans can surely expect more goodies on similar lines in the future.
Commenting on the new launch and association, Lee Trink, CEO, FaZe Clan, said, “Our collaboration with Kappa and 433 expresses the natural cultural convergence of the gaming and football communities.
“Bringing a virtual kit to life physically is a first for us. It gives us a new lane for fans to interact with and rep FaZe in multiple ways,” added Trink.
North American esports organisation FaZe Clan has partnered with sportswear brand Kappa and social media agency 433 to create real-life versions of its FIFA 21 digital football kit.
Fifa 21 Faze Kitty
RELATED: FaZe Clan appoints Amit Bajaj as Chief Financial Officer
The FaZe Clan FGS 21 Kit was originally released in FIFA 21 last December as part of the FGS esports team vanity collection. However, given the virtual item’s popular response, FaZe Clan will release physical versions of the kit tomorrow (February 23rd) at 12pm PT.
According to the press release, this is the first time that FaZe Clan has released a physical product parallel to a virtual release.
FaZe Clan CEO Lee Trink commented: “Our collaboration with Kappa and 433 expresses the natural cultural convergence of the gaming and football communities. Igi 4 free download.
“Bringing a virtual kit to life physically is a first for us, and gives us a new lane for fans to interact with and rep FaZe in multiple ways.”
Fifa 21 Faze Kite
The limited-edition kit, which includes a football jersey and shorts, will feature Kappa’s logo plus the number four on the right sleeve to represent 433. Both the shorts and Jersey can be bought separately from FaZe Clan’s shop with both items together pricing at $120.
RELATED: Global talent agency UTA adds FaZe Clan to its list of clientele
This isn’t the first time that Kappa has teamed up with FaZe Clan. The sportswear brand first partnered with FaZe in 2019 to create a thirteen-piece merchandise collection and a pop-up store in Los Angeles.
“As the official kit supplier to several clubs featured in the game, we are thrilled to partner with FaZe Clan for another exciting collaboration,” added Lorenzo Boglione, Vice President of Sales for BasicNET.
“FIFA 21 is one of the best sports titles ever created. As the global transcendence of esports continues, this partnership represents our commitment to authentically bridge the gap between sports, fashion, and gaming.”
Esports Insider says: FaZe Clan’s latest apparel drop continues to highlight the organisation’s willingness to attach itself to FIFA and football in general. This partnership, alongside its recent collaborations with Man City, which have been both esports and football-focused, also shows how FaZe has identified a key mainstream market and is using commercial activities to enhance its own brand.
ESI Digital Spring | 30-31st March
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